L'Oreal Elvive Colour Protect Anti-Brassiness Purple Shampoo
• For highlighted brunette, blonde & grey hair
• Hair is left looking bright and beautiful
• Starts working in just one use
• Use once a week to complement your regular Elvive Colour Protect routine
Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.*
Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.
How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula, helps neutralise yellow tones. Purple shampoo is also known as Silver shampoo.