Idole La Parfum Diverge
A fragrance that celebrates women and their power. Created by three female perfumers (Shyamala Maisondieu, Nadège Le Garlantezec and Adriana Medina), and fronted by the phenomenal triple-threat of a talent Zendaya, Idole is a perfume that makes a statement. Now, by “statement” I don’t mean that it boasts a bold and divisive olfactory message, in fact, quite the opposite. Idole is incredibly affable, no, what I mean is that Idole wants to make the point that, in a male-dominated industry, it is a fragrance made by women for women. That, my friends, is worth celebrating.
But it’s not just about female empowerment and modern twists on classic codes of perfumery, Idole is about beauty too. Housed within the world’s slimmest perfume bottle (designed by architect Chafik Gasmi), it’s a contemporary vessel in a shade of rose gold that catches the light like nothing else, and feels tactile in hand; Idole is an essay in attention to detail. It feels like Lancome has painstakingly forged something beautiful from every perceivable angle.