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The massively successful brand, SOSUbySJ, is owned by Suzanne Jackson, one of Irelands leading bloggers. Since she created her blog SoSueMe.ie back in 2010, Suzanne has gone on to develop a huge online following both through her blog and associated social media on which she has over half a million followers. With a background in beauty therapy, Sue has long held an ambition to develop her own product line. Coupled with constant requests from readers to release her own range, Sue created SOSUbySJ in March 2015, starting off with a collection of nail polishes, followed by contour and highlight palettes as well as false lashes.